Inside SBX Cars & Coffee Dubai: an intimate day with collectors
Published on Feb 20, 2026 at 11:53 AM | By Alessandro Renesis
Our second SBX Cars & Coffee event in Dubai was mainly about the cars, but it also centered around our community.
Not every car event needs to be loud.
Sometimes, the best days are the quiet ones, with great coffee, a handful of truly incredible machines, and the kind of conversations that remind you why you fell in love with this world in the first place.
SBX Cars & Coffee in Dubai felt exactly like that.
A small gathering with big energy
The magic of a Dubai morning lies in that early light hitting the glass and chrome, just a few hours (or minutes, sometimes) before the Dubai heat starts making its presence felt.
Engines warmed up, the first cups of coffee were poured, and the atmosphere was relaxed.
This was a collector-led event where every person had a story to tell, rather than a massive car meet where you get lost in the crowd.
We saw familiar faces who have been with us since day one, alongside new members of the community who are just beginning their journey with SBX.
A first look at what’s coming to SBX Cars
We brought out a selection of upcoming auction cars, giving guests the rare opportunity to inspect the details up close before they hit the site.
Would-be collectors and car fans were able to walk around the car, talk about its provenance, history, specs, and whatever else they were curious about.
We believe SBX (and SBX Cars & Coffee events) should blend the convenience of a global digital auction with the transparency of the real world – and that’s a big reason why we organized this event.
Like Alex Hirschi herself said: “Transparency matters – and there’s nothing more transparent than seeing a car for yourself.”
SBX Cars – from platform to people
At its core, SBX Cars & Coffee was a gathering and a network of passionate people.
This event was a chance for our community to meet the team behind the screens and put faces to the brand.
Building a trusted marketplace requires a handshake, because the algorithm isn’t enough.
Seeing our guests ask technical questions, talk market values, and share their own collecting philosophies with our team reinforces that we are building something substantial.
Why Dubai matters
Dubai is our home, so it made sense to organize our SB Cars & Coffee here, but it’s also a serious global collector hub and a crossroads for international buyers.
This city appreciates performance, rarity, and presence like nowhere else on Earth.
By hosting these gatherings here, we are investing in the heart of the market.
Dubai understands that a car isn’t just a machine.
It’s also a piece of history and a statement of intent.
The next one is coming
We’re building something real in Dubai: the energy was understated, but the confidence was high.
We are just getting started, and we want you to be part of the next chapter.
Expect more intimate gatherings, more exclusive auction previews, and continued direct access to the SBX team.
We are creating a space where the world’s most exciting cars meet the world’s most passionate collectors.
Stay Ahead of the Curve:
- Follow SBX Cars for upcoming event announcements.
- Explore Current Auctions to see what’s live right now.
- Join the SBX Community to get notified about our next private meet.
- Follow SBX Cars on WhatsApp to stay up to date with the latest news and auctions
