SBX Cars celebrates 100 cars sold: this is what happens behind the scenes
Published on Jan 22, 2026 at 8:05 AM | By Alessandro Renesis
SBX Cars – Supercar Blondie’s premium auction platform – has sold its 100th vehicle, and counting.
The sales (we’re already past 100 at the time of writing) show just how quickly SBX Cars has become a hotspot for the world’s rarest cars.
SBX Cars is not just about brand-new hyper, but it’s also about rare cars, classic cars, modded cars – and everything in between as long as it’s a desirable car.
By the way, the 100th car was a classic 1987 Ferrari 328 GTS – the perfect icon to celebrate such a huge milestone.
A closer look at what’s actually going on behind the scenes of an SBX Cars auction
In order to mark this incredible milestone, we’ve asked Rogelio Choy, CEO at SB Media Group and SBX Cars – a few juicy questions about auctions.
We more or less all know how auctions work from the front seat, but how do they work from behind the curtains?
The first question a lot of people might want to ask is: can the seller actually change their mind and withdraw?
The answer is… ‘yes, but there’s a but.
Pictured below: the 100th car sold on SBX Cars, a 1987 Ferrari 328 GTS
“Sellers can generally withdraw or make changes, but only before the auction goes live,” Rogelio Choy explained.
“Once the seller consigns their vehicle and signs the agreement, they’re committed to selling the vehicle through the platform for the duration. They can’t sell it off-platform or during the auction – obviously some details can’t be disclosed for confidential reasons, but these contracts are pretty straightforward.”
The second burning question is: who approaches who?
Is it the auction house or the seller?
And the answer is: it depends.
Both are common.
It generally depends on the car as well.
“Sometimes, sellers know what they have (for example, in case of an ultra-rare, invitation-only hypercar), and so the dynamics can change based on that as well,” Rogelio said.
Pictured below: this 2006 Ford GT sold in September 2025 for $450,000
The third (but not in order of importance) question is about the strategy known as ‘sniping’, i.e. waiting until the last second to bid.
“This strategy became popular in the early days of internet and eBay, but that was for a reason. Early online auctions rewarded sniping simply because sometimes bidders logged off,” he explained.
“But now everyone’s online all the time, so waiting until the last minute is not necessarily the best strategy. A laid back is generally preferable,” he said.
The fourth and final question concerns the average age of collectors, which has gone down significantly.
“SBX Cars doesn’t collect data for that specifically, but the median age of high-net-worth individuals is lower across the board than it used to be. A lot of people made a lot of money with tech, for example, and they tend to be younger,” Rogelio clarified.
It all started with a Cybertruck
SBX Cars – Supercar Blondie’s luxury supercar auction site – has spent the past year stacking up a impressive lineup that mixes modern vehicles with classic icons.
It all started with a Cybertruck – the first vehicle ever sold on SBX.
In April 2024, a Cybertruck Foundation Series (pictured above) became the first vehicle to sell on SBX Cars with a grand total of 66 bids and a winning bid of $170,000.
Since then, we’ve seen several incredible vehicle change hands, including a 2019 McLaren Senna XP and a 2023 Hennessey Venom F5.
The auction site has also leaned into rare models from other big names like Ferrari and Lamborghini – from 2021 Lamborghini Aventador SVJ Roadster to the 2008 Lamborghini Murcielago LP640 Roadster.
More recently, SBX oversaw the sale of a 1972 De Tomaso Ringbrothers Pantera ADRNLN (pictured above), a restomodded vehicle that became the most expensive Pantera ever sold, which is further proof that there are no rules.
If the car’s desirable: it’ll sell even if it’s a restomod and not an untouched classic in factory spec.
